Storytelling - Yellow Bird Digital

What’s Your Story?

There’s a great independent coffee shop in Glasgow called Toro Coffee, and for most of lockdown they’ve been open five days a week. I’ve queued for that coffee, rain or shine, just about every single day. Read More

Yellow Bird Digital - Social Media Marketing 2020

What you need to know about social media marketing in 2020

One of the topics that we get asked about the most often is social media – and we’ve realised that there are a lot of myths out there around using social channels that need to be busted! So, we decided to put together a blog answering those burning social questions. Read More

tablet wit keyboard and pen on yellow background

Hello, is it help you’re looking for?

But don’t think you really need it? hmm… why should you pay someone else to do your digital marketing? You can probably just do it yourself, right? I mean – we all know how to apply Instagram filters, can definitely write some web copy with the help of our spell checker, Read More

Yellow Bird Digital - Beezer Apps Service

New Services for Our Clients: Building Apps With Beezer

At Yellow Bird Digital we’re delighted to announce a new area of expertise and service to our clients – current & future. Back in April we were delighted to get to know Beezer and have spent the past couple of months getting to grips with creating apps. Which is really quite fun!

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Yellow Bird Digital - Events Marketing

Top Tips For Marketing Your Event Online

You’ve got an idea. You’ve turned it into an event. But now you’re wondering how to spread the word like wildfire, so people actually attend.

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Yellow Bird Digital - Xmas Planning

“Tis the season to be prepared

Yes, yes, we know we’re not even past Halloween yet, but for your small business Christmas is coming quicker than you can say Ho, Ho, Ho. Even the supermarkets have had their chocolates and biscuit boxes in since the end of August! (Already way too much temptation there).

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Yellow Bird Digital - Collaboration

Collaboration takes a load off!

A (braw) wee thought of the day. As a small business, or be it a personal brand, have you weighed up how much time you are spending on online promotion versus the traditional activities? Second thought, do you find it hard to cover all the bases or even track what you’re doing?

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Yellow Bird Digital - GDPR

GDPR – Is it too Late to Do Anything?

‘Keep in touch’, ‘stay connected’, ‘let’s be friends’, ‘we’ve updated our privacy policy’. Like many others you’ll have noticed your inbox filling up with emails from other organisations, big and small. For all businesses, it can be a bit of head pickle but there’s no need to panic if you aren’t quite sure what it means and / or haven’t thought about a strategy for your company. With it coming into effect in the next few days, better now than never to start.

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What Does Digital Marketing Actually Do?

There’s still a lot of myth surrounding digital marketing and whether it’s really necessary, and I’ve seen it first-hand – particularly in more traditional businesses where there are doubts as to its value and why it can be expensive. I’ve been in meetings where companies don’t want to pay for the curation social media channels, or think that Facebook ads are too Big Brother-esque, and instead want to stick to print ads or word of mouth.

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Yellow Bird Digital - Facebook Business

Should I Still be Using Facebook for my Business?

Just when we thought we’d gotten our heads around the last Facebook algorithm update, Mark Zuckerberg did again, last week announcing that, in what has been sold as an attempt to keep users connected with each other, Facebook will be further limiting the number of posts people see from brands, businesses, and media on their feed.  Instead, they’ll be increasing the number of posts from friends and family that we see instead – apparently with the aim of making our time on Facebook, more valuable.

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