What do the coming weeks hold for you and your business? You’ve just about survived Black Friday and Cyber Monday, and now it’s a full-on onslaught of Christmas marketing, gift guides, last-minute shopping and delivery deadlines, before it all starts again for the sale period, then at last – time to relax! Even if you’re not a retailer, it’s often a busy period before the wind-down into the longed-for Christmas holidays, and then a slow start into the New Year before you even think about your next strategy.
Picture the scene. You’re a SME owner and you want to promote your brand. Perhaps you’re looking at marketing your business online, improving your website or running paid advertising campaigns. So is it time to hire a digital marketing manager for your business, or should you consider outsourcing?
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